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Enforcement/ENFORCEMENT ACTION · 2026-08-10

LocateSmarter LLC: enforcement action

A published California Privacy Protection Agency action, $116,490, for failure to register as a data broker.

Respondent
LocateSmarter LLC
Order amount
$116,490
Date on the record
2026-08-10

The California Privacy Protection Agency ordered LocateSmarter, LLC to pay $116,490 in its first action against a data broker under both the CCPA and the Delete Act. The Order of Decision was signed on August 10, 2026 and announced on August 11, 2026, case ENF26-05-D-LO. The signed order breaks the amount into a $30,600 Delete Act fine, a $79,890 CCPA fine, and the $6,000 annual data broker registration fee, so the fines alone total $110,490.

What the action was about

California requires a business meeting the statutory definition of a data broker to register with the agency each year by January 31. The statute attaches a penalty of up to $200 per day for each day a business fails to register. That is the duty at issue in this action, and it is separate from the ongoing deletion work a registered broker has to run every 45 days.

This page states what the published record says and cites it. It draws no conclusion about the company beyond the record, and it is not legal advice.

Not legal advice. Not affiliated with the California Privacy Protection Agency.