- Respondent
- UpLead LLC
- Order amount
- $34,400
- Date on the record
- 2024-11-08
- How it is reached
- 172 days late times up to $200 per day
The California Privacy Protection Agency ordered UpLead LLC to pay $34,400 for failing to register as a data broker as California law requires. The Board approved the order in closed session on November 8, 2024, and the agency announced it on November 14, 2024. The published record states the amount as 172 days of late registration multiplied by the daily statutory amount.
What the action was about
California requires a business meeting the statutory definition of a data broker to register with the agency each year by January 31. The statute attaches a penalty of up to $200 per day for each day a business fails to register. That is the duty at issue in this action, and it is separate from the ongoing deletion work a registered broker has to run every 45 days.
This page states what the published record says and cites it. It draws no conclusion about the company beyond the record, and it is not legal advice.