- Registered name
- First Direct, Inc.
- Date added to the registry
- 1/30/2020
- Registered address
- 1508 J F Kennedy Dr, Suite 103, Bellevue, NE 68005, United States
- Registered contact
- support [at] firstdirectmarketing.com
- Registry read
- 22 Aug 2026
Website on file, as of 22 Aug 2026: http://www.firstdirectmarketing.com.
How to opt out, in the company's own published words
This is the text First Direct, Inc. filed in the registry column for how a consumer may opt out of the sale of personal information or submit a request under the CCPA. It is reproduced as filed, as of 22 Aug 2026.
Consumers can directly go to https://alerts.com/ and both search and submit requests.
Deletion under Gov. Code 6208.1(b) and 6254.21(c)(1)
The registry asks each broker how a protected individual can demand deletion of information posted online under those sections. This is what First Direct, Inc. filed, as of 22 Aug 2026.
The consumer can go directly to https://alerts.com/ and request deletion of their information.
Additional data practice notes on file
Consumers can refer to our published privacy policy at : https://www.firstdirectmarketing.com/privacy-policy/
What the registry entry does and does not say
A registry entry says one thing: the company told the state it meets the California definition of a data broker and paid the annual registration. Registration is what the law asks for, so an entry here is a record of a filing and nothing more. It is not a finding, a complaint, or a rating, and this page does not add one.
The other half of the law runs on a clock. A registered broker has to access the state's Delete Request and Opt-out Platform at least once every 45 days, match the deletion requests in it against its own records, and file a status for every match. Read how the 45 day cycle works for what that involves.
Source: CPPA public data broker registry, downloaded 22 Aug 2026. DropDue does not edit this record. If you represent First Direct, Inc. and something here is wrong or you want the page gone, see registry corrections. Removal is granted on request, with no justification needed.