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Registry index/REGISTRY RECORD · AS OF 22 Aug 2026

Hybrid Theory: California data broker registry record

What the state publishes about Hybrid Theory in its data broker registry, reproduced as filed and read on 22 Aug 2026.

On the registry

Read 22 Aug 2026 from the CPPA public file

Registered name
Hybrid Theory
Date added to the registry
2/27/2020
Registered address
14 E 4th Street, New York, New York 10012, USA, New York, NY 10012, United States
Registered contact
privacy [at] hybridtheory.com
Registry read
22 Aug 2026

Website on file, as of 22 Aug 2026: https://www.hybridtheory.com.

How to opt out, in the company's own published words

This is the text Hybrid Theory filed in the registry column for how a consumer may opt out of the sale of personal information or submit a request under the CCPA. It is reproduced as filed, as of 22 Aug 2026.

Through contacting privacy@hybridtheory.com through our website, or, to opt out of cookies information used for online advertising (the only data Hybrid Theory 'sell'), by clicking on the Opt Out link on our website. We have a CCPA-compliant cookie banner in place that will include a Do Not Sell My Personal Information button and have implemented a specific Do Not Sell My Personal Information link on our website.
CPPA public data broker registry, CCPA opt-out column

Deletion under Gov. Code 6208.1(b) and 6254.21(c)(1)

The registry asks each broker how a protected individual can demand deletion of information posted online under those sections. This is what Hybrid Theory filed, as of 22 Aug 2026.

No information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1) (this relates to government and other public sector individuals' information being posted online).
CPPA public data broker registry, Gov. Code deletion column

Additional data practice notes on file

Hybrid Theory makes the complex simple by delivering business growth for brands and agencies as a trusted digital services partner, that powers smarter data-driven advertising through the best combinations of technology and talent. The only personal information of consumers with whom we do not have a direct relationship with that we collect or sell is browsing history and interests as collected by cookies on certain publisher websites, and which we share with our advertising partners.
CPPA public data broker registry, additional information column

What the registry entry does and does not say

A registry entry says one thing: the company told the state it meets the California definition of a data broker and paid the annual registration. Registration is what the law asks for, so an entry here is a record of a filing and nothing more. It is not a finding, a complaint, or a rating, and this page does not add one.

The other half of the law runs on a clock. A registered broker has to access the state's Delete Request and Opt-out Platform at least once every 45 days, match the deletion requests in it against its own records, and file a status for every match. Read how the 45 day cycle works for what that involves.

Source: CPPA public data broker registry, downloaded 22 Aug 2026. DropDue does not edit this record. If you represent Hybrid Theory and something here is wrong or you want the page gone, see registry corrections. Removal is granted on request, with no justification needed.

Registered here and running the 45 day cycle yourself? DropDue tracks your California DROP cycle and keeps the record. See how it works →

Not affiliated with the California Privacy Protection Agency.