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Registry index/REGISTRY RECORD · AS OF 22 Aug 2026

Specialists Marketing Services, Inc.: California data broker registry record

What the state publishes about Specialists Marketing Services, Inc. in its data broker registry, reproduced as filed and read on 22 Aug 2026.

On the registry

Read 22 Aug 2026 from the CPPA public file

Registered name
Specialists Marketing Services, Inc.
Date added to the registry
1/30/2020
Registered address
777 Terrace Ave, Suite 401, Hasbrouck Heights, NJ 07604, United States
Registered contact
dataprivacyteam [at] sms-inc.com
Registry read
22 Aug 2026

Website on file, as of 22 Aug 2026: http://www.sms-inc.com.

How to opt out, in the company's own published words

This is the text Specialists Marketing Services, Inc. filed in the registry column for how a consumer may opt out of the sale of personal information or submit a request under the CCPA. It is reproduced as filed, as of 22 Aug 2026.

Consumers can exercise their rights under the CCPA by visiting our website at www.sms-inc.com and filling out a web form, or, they can send an email to dataprivacyteam@sms-inc.com to initiate their request.
CPPA public data broker registry, CCPA opt-out column

Deletion under Gov. Code 6208.1(b) and 6254.21(c)(1)

The registry asks each broker how a protected individual can demand deletion of information posted online under those sections. This is what Specialists Marketing Services, Inc. filed, as of 22 Aug 2026.

Consumers can exercise their rights under the CCPA by visiting our website at www.sms-inc.com and filling out a web form, or, they can send an email to dataprivacyteam@sms-inc.com to initiate their request.
CPPA public data broker registry, Gov. Code deletion column

What the registry entry does and does not say

A registry entry says one thing: the company told the state it meets the California definition of a data broker and paid the annual registration. Registration is what the law asks for, so an entry here is a record of a filing and nothing more. It is not a finding, a complaint, or a rating, and this page does not add one.

The other half of the law runs on a clock. A registered broker has to access the state's Delete Request and Opt-out Platform at least once every 45 days, match the deletion requests in it against its own records, and file a status for every match. Read how the 45 day cycle works for what that involves.

Source: CPPA public data broker registry, downloaded 22 Aug 2026. DropDue does not edit this record. If you represent Specialists Marketing Services, Inc. and something here is wrong or you want the page gone, see registry corrections. Removal is granted on request, with no justification needed.

Registered here and running the 45 day cycle yourself? DropDue tracks your California DROP cycle and keeps the record. See how it works →

Not affiliated with the California Privacy Protection Agency.