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Registry index/REGISTRY RECORD · AS OF 22 Aug 2026

Taboola, Inc.: California data broker registry record

What the state publishes about Taboola, Inc. in its data broker registry, reproduced as filed and read on 22 Aug 2026.

On the registry

Read 22 Aug 2026 from the CPPA public file

Registered name
Taboola, Inc.
Date added to the registry
2/7/2020
Registered address
16 Madison Square West, 7th Floor, New York, NY 10010, United States
Registered contact
privacy [at] taboola.com
Registry read
22 Aug 2026

Website on file, as of 22 Aug 2026: http://www.taboola.com.

How to opt out, in the company's own published words

This is the text Taboola, Inc. filed in the registry column for how a consumer may opt out of the sale of personal information or submit a request under the CCPA. It is reproduced as filed, as of 22 Aug 2026.

California consumers may opt out of Taboola's disclosures and sales of personal information via Taboola's California Consumer Rights Portal, which is available at https://ccparequest.taboola.com. Please note that this feature is currently only available for California state residents. Individuals that do not reside in California may visit Taboola's Data Subject Access Request Portal, which is available at https://accessrequest.taboola.com.
CPPA public data broker registry, CCPA opt-out column

Deletion under Gov. Code 6208.1(b) and 6254.21(c)(1)

The registry asks each broker how a protected individual can demand deletion of information posted online under those sections. This is what Taboola, Inc. filed, as of 22 Aug 2026.

California consumers may request that Taboola delete any personal information that we hold about you via Taboola's Data Subject Access Request Portal, which is available at https://accessrequest.taboola.com.
CPPA public data broker registry, Gov. Code deletion column

Additional data practice notes on file

Taboola provides consumers with personalized content and advertisements across thousands of global digital properties. To do so, Taboola maintains pseudonymous data about consumers, which means that we do not know the consumer's identity because we do not process names, email address, or other identifiable data. Instead, we only process digital identifiers such as cookie IDs, IP addresses, and mobile advertising IDs from the consumer's device (for a full list of the pseudonymized data that we process, please see Taboola's Privacy Policy, available at https://www.taboola.com/privacy-policy).,, Taboola may disclose or make available consumers' pseudonymous data to our trusted partners. In most cases when we do so, we have contractually restricted their uses of this data for only Taboola's business purposes. Under the CCPA, such disclosures of Personal Information to service providers are not deemed to be a "sale" and thus are not prohibited after a consumer exercises his or her right to cease or restrict disclosures or sales of data. In any instances where we have not entered into a service provider relationship with a third party company, we will stop sharing the consumer's data ...
CPPA public data broker registry, additional information column

What the registry entry does and does not say

A registry entry says one thing: the company told the state it meets the California definition of a data broker and paid the annual registration. Registration is what the law asks for, so an entry here is a record of a filing and nothing more. It is not a finding, a complaint, or a rating, and this page does not add one.

The other half of the law runs on a clock. A registered broker has to access the state's Delete Request and Opt-out Platform at least once every 45 days, match the deletion requests in it against its own records, and file a status for every match. Read how the 45 day cycle works for what that involves.

Source: CPPA public data broker registry, downloaded 22 Aug 2026. DropDue does not edit this record. If you represent Taboola, Inc. and something here is wrong or you want the page gone, see registry corrections. Removal is granted on request, with no justification needed.

Registered here and running the 45 day cycle yourself? DropDue tracks your California DROP cycle and keeps the record. See how it works →

Not affiliated with the California Privacy Protection Agency.